What are Majra’s strategic goals?

Majra has four key strategic goals: Listen – Promote and enhance CSR culture in UAE Businesses; Unify – Enable private sector companies to contribute to social projects aligned with national priorities; Magnify – Develop and encourage sustainability and CSR practices in UAE businesses; and, Certify – Strengthen the ecosystem to support measuring and incentivising businesses’ sustainable impact internally and on communities in the UAE through CSR.